Andrew Milroy

Managing Director, SVP and Managing Director APAC, HfS Research

Andrew Milroy has responsibility for driving and managing HfS’ APAC activities. He focuses on generating content and thought leadership in all aspects of the digital economy in APAC. He ensures that HfS’ leadership position in the IT services, outsourcing, digital transformation, and automation markets is replicated in APAC.

Andrew has over 20 years of experience in the technology sector and has held leadership roles at IDC, NelsonHall and most recently, Frost & Sullivan. He has global experience, having worked in Europe, the United States, Australia and Asia. Andrew is based in Singapore, where he has lived for the past 7 years. In those 7 years, Andrew has developed a deep understanding of the business dynamics within different countries in APAC. Andrew has a valuable grasp of the complexity and diversity within the region. He has worked closely with clients in all of the major APAC economies which gives him some unique perspectives.

Andrew is well known as a thought leader and a speaker in the APAC region and is frequently invited to participate at major events. He is also widely quoted in the press and often appears on broadcast media, in particular, the BBC, CNBC, Bloomberg and Channel News Asia.

Andrew holds a BSc from Newcastle University, an MA from Middlesex University, and an MBA from MGSM in Sydney, Australia. He also became a member of the UK-based Chartered Institute of Marketing.